Our affiliate program is currently only available in the UK and US, which means we can only send the Welcome Bundle to these markets. However we do hope to expand to the EU soon, so please keep an eye out on our socials!
We aim to review your application within 7 business days.
We require applications to have over 1,000 followers on either Instagram or TikTok to join our program. By joining you get access to earn commission, free products, early access to new launches and more, all for sharing on social!
We send a Welcome Bundle to every new member who joins the program. This bundle is a curated selection of our bestsellers and the products we’ve found to be most successful for our affiliates in driving engagement and sales, whilst allowing you to try a range of Huel products. We’re unable to make individual adjustments to the welcome bundle, however we do regularly send exciting product drops to our program members regularly.
For any queries regarding your order or code for a complimentary Welcome Bundle, please email uk@help.huel.com. To redeem your bundle, you will need to be on the UK or US website, as the Welcome Bundle is only available in these markets. Your code for a complimentary Welcome Bundle can only be redeemed once.
We understand you want to feel confident in the products you’re endorsing to your audience, and we hope that the variety included in our Welcome Bundle bundle gives you plenty of options to find something you're happy to share with your audience. We ask you to post at least 2 times per month whilst you’re a part of our program in return for the Welcome Bundle and other perks the program offers.
Whilst we don't have a set schedule for product send outs as part of our affiliate program, rest assured that we're committed to ensuring our affiliates feel valued and are rewarded for their work. On top of earning competitive commission on every sale you drive, the opportunity to receive Huel vouchers, new launches before they’re released and more – we encourage you to keep an eye on your emails, as we'll always communicate updates about upcoming product send outs.
Your followers can redeem £10 off on their first order only, on orders over £60. If the customer is creating a subscription, the discount code will apply to the first subscription order only.
Please email affiliates@huel.com with the below information and our team will process this request for you. Please expect a reply within 5 business days
Email or Instagram Username:
Current Storefront Name: [Current Storefront Name]
New Storefront Name Requested: [New Storefront Name]
Thank you so much for taking the time to apply to join our affiliate program. We truly appreciate your interest in working with Huel and the effort you’ve put into your application. Our program is open to creators based in the UK and US with over 1,000 followers on Instagram or TikTok and a passion for Huel.
We carefully consider each application and if we’ve decided not to move forward, please don’t take this as a reflection of your potential—it’s simply that we’re focusing on certain criteria to align with our goals right now.
Within the first week of each month, creators commission on sales made for the previous month.
We’re so glad to hear you’re interested in becoming part of #TeamHuel. Our affiliate program is based on commission-led partnerships where the potential to earn is huge. If you’re looking for a paid partnership, please email influencers@huel.com.
If you have any other questions or need further support, please don't hesitate to get in touch. We truly appreciate your enthusiasm and support for #TeamHuel—we’re wishing you all the best in your journey!