The Board Shaping Huel's Future

The Huel Science Advisory Board is a team of leading experts in nutrition and health, ensuring every Huel product is grounded in the latest scientific research. They help us stay ahead of nutrition trends, drive innovation, and ensure our products deliver real, measurable health benefits.


Headshot of Dr Kristen Holmes- larger size

Dr. Kristen Holmes

Global Head of Human Performance, Principal Scientist at WHOOP

Dr. Kristen Holmes is a leading expert in human performance, sleep, and recovery. As Global Head of Human Performance, Principal Scientist at WHOOP, she works with elite athletes, military units, and high-performing teams to optimise training and resilience. A former US National Team athlete and Ivy League championship-winning coach, she combines cutting-edge research with real-world experience to drive peak performance.


Headshot of Dr Idrees Mughal

Dr. Idrees Mughal

Medical Doctor, Nutrition Researcher, Author

Dr. Idrees Mughal, known online as Dr. Idz, is a medical doctor with a master’s degree in nutritional research and board certification in lifestyle medicine. He is renowned for debunking health misinformation on social media, where he has amassed over 3 million followers. Dr. Idz delivers educational workshops across the UK and is the author of Saturated Facts, which addresses common diet and nutrition myths.


Headshot of James Collier

James Collier

Co-founder and Nutrition Advisor @ Huel

James Collier is a registered nutritionist and former NHS dietitian with 30+ years of experience in nutrition and dietetics. As the co-founder and Nutrition Advisor at Huel, he formulated the company’s plant-based, nutritionally complete products. James is also the author of Well Fed: How Modern Diets Are Failing Us (And What We Can Do About It), where he explores the impact of modern diets on health and the environment.

Russ Cook - The Hardest Geezer - sitting on a bench in a black tracksuit, opening a shaker of Huel

Fuelling the goals of over 4 million people worldwide

Backed by science with 100+ clinically proven health benefits, rigorously tested for ideal nutrition.

  • Energy metabolism
  • Digestive support
  • Immune health
  • Skin, hair and nails
  • Cognitive function
  • Muscle function